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Published on: May 04, 2009
Type of content: CASE STUDY
Format: Unknown
Length: 2 pages
Price: FREE
Overview:
The Miami Herald Publishing Company wanted to improve the profitability of its subscriptions, and increase the value it provides to its advertisers. The company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. The company mined its customer database to determine who and where these households were, using segmentation and customer profiling techniques.
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